Hey Remmy

The Brief

A name. A category. A window.

Paid acquisition was being lined up. The brand needed to be ready. In a market full of clinical cold, the founders wanted something that felt like a friend — and gave me the creative latitude to figure out what that meant.

Discovery

Everyone looked the same.

Lively, Noom, Found, Hims, Ro — same pastels, same stock doctor shots. The opportunity was clear: warmth without softness.

Competitive landscape — homepages mapped across the GLP-1 / telehealth category

Identity

Three marks, one voice.

Starting from their name alone, I built a full identity system — primary lockup, compact avatar mark, and a signature variant that signs off every touchpoint like a note from a friend.

Primary — Hey Remmy

Compact — Remmy

Signature — ♥ Remmy

Warm, not soft. Earthy, not clinical.

Deliberately different from the minty blues and lavenders crowding the category.

Brand color system

Logo on light and on-brand dark

Web Design

A homepage built for paid traffic.

One job: convert a skeptical, scroll-weary audience. Led with empathy over product — weight loss isn't a willpower problem, it's a biology problem.

Homepage — desktop and mobile