Brand, Product Design & Development
From Here
A real postcard, made by you. I designed, built, and launched a small business that turns a phone photo into a printed postcard in the mail.
The Idea
The best photos stay in the camera roll.
Most of the photos we take never reach the people who'd love them. Posting is public and texting is disposable. A postcard is neither. From Here lets anyone turn a photo they took into a real card, written in their own words and mailed to someone they're thinking of. No likes, no comments.
Brand
Paper, ink, and a little handwriting.
The brand borrows from the object itself: warm paper stock, a typewriter-style mono for postmarks and labels, a high-contrast serif for headlines, and a handwritten script for the human parts. The palette stays earthy so the customer's photo is always the brightest thing on the page.
Color system. Type: Playfair Display, Archivo, IBM Plex Mono, Caveat
Product Design
One photo, one note, one address.
The order flow does one job: get from camera roll to checkout with as few decisions as possible. Add a photo, write a note, address it, preview the card, and pay. Pricing is a flat $5.99 with postage included, so there's nothing to calculate at the end.
Postcard composer, desktop and mobile
Build
Designed and shipped end to end.
I built the whole thing, working with Claude Code: a static front end with Netlify Functions behind it. Stripe handles payment, PostGrid prints and mails the card, Cloudinary stores the photo, and Airtable holds orders. Resend sends the emails, including a "your postcard is on its way" notice triggered when the card is postmarked.
Each card also gets a public page that the recipient or sender can open. Beyond the customer flow, I built an internal orders dashboard, a staging environment with test-mode payments and printing, and scripts for catching stuck orders, so problems surface before a customer notices them.
Credits
Concept, Brand, Design & Development — Kenley Tiesmeyer · mailedfromhere.com