Growth Design

Found — Paid Creative & Marketing

Performance marketing design across the full Found surface — paid social, App Store, landing pages, direct mail, and print.

Title Performance Marketing Designer
Year 2022–2026
Tools Figma · Contentful · Adobe Illustrator · Adobe Photoshop
Found — out-of-home and brand advertising

Found brand in market — out-of-home and large-format advertising.

Paid Social

Ad Creative & Concept Development

Meta and Instagram ad creative across multiple concept directions, built to test distinct messaging angles against the self-employed audience.

Found paid social ad creative — multiple concepts and formats

Ad concepts across multiple creative directions for the self-employed audience.

Found paid social ad — single concept detail

Single ad concept — detail view.

Performance

Tracking Creative Performance

4 channels
Paid social, search, display, and direct mail — each with distinct creative systems
Ongoing
Continuous iteration across ad sets, landing pages, and App Store assets

Print & Direct Mail

Direct Mail Campaign

Acquisition offer tested across multiple mailer variants — format and image treatment each tested independently.

Found direct mail campaign

Direct mail campaign — format and image treatment variants.

Landing Pages

Designed & Built in Contentful

Designed and built landing pages in Contentful without engineering support — from brief to live in hours.

Banking for [insert here] — templatized landing page

Partnership landing page template — hero and offer modules designed for rapid per-partner customization.

Registration and sign-up page design variations

Registration page variations — desktop wide, modal overlay, and mobile.

Partnership Page

Etsy × Found

Co-branded landing page capturing Etsy seller traffic — designed and built in Contentful.

Etsy × Found co-branded landing page

found.com/etsy — co-branded landing page for the Etsy seller partnership.

Partnership Page

NerdWallet × Found

Co-branded landing page capturing NerdWallet's top-recommended business banking traffic.

NerdWallet × Found co-branded landing page

found.com/nerdwallet — co-branded landing page built in Contentful for the NerdWallet partnership.

Product

Found Plus

Marketing design for Found's premium tier — positioning, creative, and page design for the upgraded offering.

Found Plus — premium tier marketing design

Found Plus — premium product marketing.

Experimentation

Homepage A/B Testing

Ongoing homepage experimentation — testing messaging, layout, and hero treatments against conversion targets.

Found homepage A/B test variants

Homepage test variants — control and treatment iterations across messaging and layout.

App Store

App Store Screenshot Suite & Experimentation

Full 9-frame screenshot suite for Found iOS, plus end-to-end optimization experiments in Apple Developer.

Manage your business finances all in one place
FOUND for business
Online business checking
Automatically save for taxes
Organize your cash with sub-accounts
Easily pay contractors
Found Assistant
Flexible professional invoicing
Real-time financial reports

All 9 App Store screenshots — designed to tell the full product story in sequence.

Website

Found.com — Navigation Design

Found.com website with nav dropdown open

Nav dropdown — redesign from a static no-dropdown functionality.

Team

This work was made possible in close collaboration with the design, growth, and engineering teams at Found.