Chapman Craft Beer

Chapman Crafted Beer is a micro brewery located in Orange, California.

Will, owner of Chapman Crafted, wanted to launch a Zodiac Series featuring all the zodiac signs. The outcome featured custom-illustrations of all the symbols and constellations, a redesign of the PourStats table and the utilization of the metallic foil substrate for digital printing in order to achieve the desired visual outcome while remaining as cost-efficient as possible. The silver foil substrate allowed us to create signature design elements for that extra *pop*. The design increased sales and positioned Chapman Crafted as an innovative brewery created buzz around each upcoming release.

Credits

Photography
Chapman Craft Beer

Printer
Resource Label Co

Agency
Sonnyside Up

Kenley Tiesmeyer
Art Director/Designer