Building high-converting campaigns and scalable brand systems for mission-driven companies
Currently leading performance marketing design at Found.
Brand & Marketing Designer
Experience
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Jan 2022- present | Performance Marketing Designer
After two years running my own design studio, I joined Found to lead performance marketing design for a fintech startup serving self-employed entrepreneurs. I design all paid ad campaigns, App Store marketing, landing pages, and partnership materials—working closely with the Growth team to create high-converting creative at scale. -
Nov 2019-Jan 2022 | Founder
I founded my own design studio, working with 25+ clients across CPG, wellness, beauty, technology, and entertainment. I specialized in brand identity and packaging design, creating over 60 logos and building visual systems that helped businesses scale. This experience taught me how to manage complex projects, navigate client relationships, and deliver work that drives business results. -
June 2018-Nov 2019 | Art Director
As Art Director at this branding and packaging agency, I led creative development for strategic marketing and packaging projects. I established and maintained design standards across 700+ SKUs for major clients, managed client communications, and balanced creative excellence with tight deadlines in a fast-paced agency environment. -
May 2017-June 2018 | Graphic Designer
Early in my career, I specialized in tradeshow and exhibition design. I worked with the design team to create brand standards and production-ready designs for event booths, exhibitions, promotional materials, and internal marketing assets—learning the fundamentals of design systems and production processes.