Healthy Habits Global

PLEASE NOTE
This is portfolio work only. I cannot help with product orders or availability.

The Challenge

Healthy Habits Global needed to modernize their product line packaging to better reflect the premium quality of their T.A.G.G-infused functional beverages. Their existing branding felt dated and didn't communicate the science-backed value of their products to health-conscious consumers in a competitive wellness market. The team developed a logo that needed to be paired with new packaging.

My Role

Freelance Designer (in collaboration with The Dream Factory)

The Solution

I led the packaging redesign to create a contemporary visual identity that balanced approachability with credibility. The new design system incorporated elements of the updated logo, with clean typography, bold color-coding for different product benefits, and clear communication of the science behind their formulations—making the products stand out while building trust with health-conscious consumers.

 
Comparison of two coffee packaging designs: the previous design features a close-up image of a steaming cup of coffee with a brown background; the redesign has a minimalist style with a teal and dark blue color scheme and a simple logo.
Five colorful bags of Healthy Habits Global coffee flavors arranged from left to right in the image.
Collection of five Healthy Habits Global gourmet drink sachets in different flavors, including black coffee, hot cocoa, chai tea, cappuccino, and blended coffee, arranged on a white background.

Credits

The Dream Factory
Agency

Kenley Tiesmeyer
Freelance Art Director/Designer