Ms Mae’s

The Challenge

Dr. Kellyann, a bone broth expert and best-selling author, wanted to extend her wellness brand into the pet food market with Ms. Mae's—a line of collagen-rich bone broth meal toppers for dogs. The brand needed to feel premium and trustworthy while appealing to health-conscious pet owners, and had to work cohesively as an extension of Dr. Kellyann's existing brand identity.

My Role

Art Director at Sonnyside Up

The Solution

I art directed the brand development from concept through completion, overseeing packaging design, iconography, and layout systems for the product line. Working with graphic designer Kaelyn Lustig, who handled the majority of design execution including icon development and front/back panel layouts, we created packaging that communicated the premium quality and health benefits while maintaining visual consistency with Dr. Kellyann's established brand.

The Impact

The packaging design successfully positioned Ms. Mae's as a premium addition to Dr. Kellyann's wellness portfolio, ready for market launch in the pet nutrition space.