Skingloss Aesthetics
The Challenge
Alyssa Miller, founder of a holistic skin treatment practice in Goshen, Indiana, needed to rebrand from Alyssa Miller Beauty to SkinGloss Aesthetics to support her growing business. She wanted a scalable brand identity that could work across in-clinic services, virtual care, and her hand-formulated product line—something that reflected her innovative approach to skincare while positioning her as a premium player in the medi-spa market.
My Role
Brand Designer at Design Made Studio (Founder)
The Solution
I led a comprehensive brand discovery process, including competitor analysis, market positioning, and aesthetic exploration. The resulting visual identity was bold, luxurious, and unapologetically modern—balancing sophistication with an edge that set SkinGloss apart from traditional clinical aesthetics brands. The system was designed to scale seamlessly across digital platforms, in-person touchpoints, and product packaging.
The Impact
The rebrand successfully positioned SkinGloss Aesthetics as a premium, innovative skincare brand that appealed to clients seeking both clinical expertise and a elevated brand experience. The cohesive identity enabled Alyssa to expand her offerings with confidence and clarity.
Project scope
Branding & logo design
Social media marketing
Brand guide
Testimonial
“I absolutely loved working with Kenley. From our first meeting, she was super friendly and made sure I understood the process, what to expect at the end and that she was available any time for questions or concerns. She made beautiful presentations for me to see visually what we were working on and the direction we were heading. I wasn't sure what I was looking for, but somehow she made sense of my ideas and created my dream brand! It will be something we will love for years to come. I would absolutely recommend her and do it all again. Thank you Kenley, we appreciate you!"