Found

The Challenge

How do you compete with Chase and QuickBooks when you're reinventing business banking and bookkeeping? For Found, design isn’t just about looking good—it’s the entire competitive advantage. Every ad, landing page, and user touchpoint needs to instantly communicate trust, simplicity, and value to skeptical small business owners.

My Role

Performance Marketing Designer

Working at the intersection of design, data, and growth, I’m responsible for translating Found's value proposition into high-performing digital experiences that convert.

The Solution

I’ve designed Found's first impression across every channel—from paid ads and social posts to the homepage, landing pages, app store listing, and mobile onboarding. This performance-driven design system turned creative into a growth engine, balancing design ambition with technical constraints to convert browsers into customers.