Brand Identity
A holistic skincare practice in Goshen, Indiana needed an identity bold enough to carry a growing business into clinics, pop-ups, products, and beyond.
Identity
Primary wordmark with brand color palette
Wordmark on brand — nude and dark colorways
Icon mark, alternate logos, and monogram system
SG avatar system for social and web
Visual Language
Brand color system
In the Wild


Skincare product packaging and vendor tent backdrop


Branded merch and neon signage in the treatment room


Giveaway packaging and branded client headband
Client
"She made beautiful presentations for me to see visually what we were working on — and somehow made sense of my ideas and created my dream brand. It will be something we will love for years to come."
— Alyssa Miller, Founder, Skingloss Aesthetics
Credits
Lead Creative & Designer — Kenley Tiesmeyer · Client — Alyssa Miller / Skingloss Aesthetics