Jan 2022- present | Performance Marketing Designer

After two years of self-employment experience, I learned about Found, and I wished I’d known about them sooner. I decided to take a new path of working in-house for a startup. I am currently leading design for all paid ad campaigns, App/Play Store marketing, marketing site landing pages and partnerships.

Nov 2019-Jan 2022 | Founder

After working at an agency, I was intrigued by the business development, project management, and deadline-driven execution side of the house, so I left to start my own design studio. During this time, I successfully cultivated a diverse client base, amassing over 25 clients spanning across industries such as CPG, Health + Wellness, Coaching, Fitness, Art, Entertainment, Technology, and Beauty. My portfolio flourished as I meticulously crafted over 60 brand and product logos.

June 2018-Nov 2019 | Art Director

Specializing in branding and packaging, I assumed the role of lead designer, spearheading the creative development of strategic marketing, branding, and packaging concepts for our clientele. My responsibilities extended to the meticulous maintenance and evolution of design and graphic standards across a vast portfolio encompassing over 700 SKUs. Operating within a lean team environment, I adeptly managed client communications and expectations, ensuring a harmonious balance between creativity and client satisfaction.

May 2017-June 2018 | Graphic Designer

Early in my design career, I was drawn to the world of tradeshows, event spaces, and exhibition experiences. Collaborating closely with the design team, I established brand standards for clients and in-house brands. My responsibilities included crafting production-ready designs, ranging from small to large event booths and exhibitions, as well as developing event promotional materials and internal marketing assets.