ESO Live Well

ESO’s passion lies in teaching and education and stems from a love of the whole human: body, mind, and spirit. ESO is run by practitioners who practice what they preach, always.

Because ESO already had a logo, color palette and a website, the next step was to focus on strategy. Design and marketing was inconsistent, and brand guidelines were never established.

Together we established

BRAND POSITIONING

USP + COMPETITION

BRAND VALUES

BRAND STORY

ESO’S NICHE

TARGET AUDIENCE

CUSTOMER PERSONAS

BRAND VOICE

Then, we tied everything together with a book of the brand guidelines

And designed marketing materials for social media, website, events, and additional customer touchpoints

An A-board for sidewalk advertising and beach events

Testimonial

“Kenley is an absolute pleasure to work with. She took the time to really get to know my brand and the voice behind it. She’s smart, organized, and full of great insights. Her work is beautiful and always on time!! I especially recommend her to anybody who is newly building their brand. She will assist you in really nailing down who it is your speaking to, what you are trying to say, and who you are as a brand, not to mention she’ll help you get organized digitally. I am so happy to have found a creative designer that I can continue to grow with in my business over time. Such a huge help!”